AI-Driven Data Enrichment and Golden Record Creation for Enterprise Customer Data Platforms
DOI:
https://doi.org/10.15662/IJRAI.2026.0901016Keywords:
Customer Data Platform, Artificial Intelligence, Data Enrichment, Golden Record Creation, Master Data Management, Enterprise AnalyticsAbstract
The current digital business environment has demanded the enterprise customer data systems to process massive amounts of disaggregated, inconsistent and duplicated customer data in numerous business systems. This research paper will discuss the concept of artificial intelligence with a view of enriching data, and of the need to come up with golden records as one way of entering data system of customers to enterprises. In the article, the author highlights the use of AI-based solutions to enhance the quality of the data, which includes the detection of missing fields, correction of errors, standardization, a match between records of similar data and linking records that present the same information of heterogeneous entities. Customer profiles can be enriched to be more comprehensive, precise and be context-sensitive through machine learning, natural language processing and rule-based intelligence. Creation of the golden records is one of the most crucial parts of the article as one of the records is coming up with one version of every customer by joining dufferent and contradictory record in to a single trusted and unique record. In the article, we read about the workflow design where the data entry together with the initial processing, feature collection after the data entry, similarity measures, trustworthiness analysis with a file reconciliation is brought up. It further discusses the AI-led enrichment as it aids downstream activities like personalized marketing, customer segmentation, sales intelligence, service optimization, and regulatory compliance. This is the paper thesis: AI implementation in customer data platform does not only do their job in the efficiency of operations and the corresponding enrichment of the decision-making process, but also a more detailed stable look at a customer. Overall, the article unveils that scalable, intelligent and data-intensive enterprise ecosystems, which can be used to support modern customer relationship strategies and business transformation initiatives, need to be built with the help of AI-enhanced enrichment and building golden records.
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