Secure AI-Based Marketing Mix Modeling: Cloud-Optimized Machine Learning for Advertising Effectiveness and Digital Media Analytics. International Journal of Research and Applied Innovations, [S. l.], v. 8, n. 6, p. 12988–12999, 2025. DOI: 10.15662/IJRAI.2025.0806020. Disponível em: https://ijrai.org/index.php/ijrai/article/view/293. Acesso em: 1 may. 2026.